무기력할 땐, 무엇을 해야하나..

Fear not : see it as a friend. English is not a monster.

DIve in :

Believe in yourself : I am the best, no matter what it is true.

Seize the day

Love your neighbour : If you care about them, it is much easier to communicate with them.

Get the big picture: English is just a tool to communicate well.

Cope with the chaos : Confront it, or you will never go forward.

Go with your hunches : there might be numerout clues you could get.

Make mistakes work for you : while climbing a mountain, you'd better find some rocks. and mistakes you make will work like those rocks.

Set your own goal

Blogger's crusade helps the homeless of Beijing

Zhang was already an online folk hero when he took up their cause; he started blogging five years ago to publicize injustices he witnessed on Beijing's back streets or on treks into China's impoverished countryside.

Zhang began his campaign for the homeless in late 2007, after he peeked behind a wall screening a demolished block of homes and found 32 squatters.

The group, mostly men, lived in knee-high sleeping compartments, assembled from the rubble, that they called the Stars Hotel.

He credits the transparency of his blog — he documents donations as they come in — for the stream of small contributions he has received.

--> bloging is used as a tool healing people.

Challenges for Apple in selling Macs abroad

As U.S. demand for personal computers plunges, Apple is getting help from overseas computer sales, where iPods are hugely popular but Macs have not been a major presence.

Although analysts see the international market as fertile ground for Macs, they say growth momentum may be tough to maintain because of the spreading economic gloom, higher prices for Macs and a smaller retail distribution network.

You're just seeing internationally that the Apple platform message is starting to resonate.

"Dropping price is the worst thing you can do," he said. "It would destroy Apple's margin structure."

Apple's retail stores are central to its expansion efforts, allowing the company to shape the shopping experience more effectively.

Apple could replicate the strategy overseas that it has used effectively at home: generate buzz and get Macs into the hands of consumers who have never used one.

-> Apple's overseas marketing strategy coule be the same with the US one?

Conflicting needs pull at Yelp site

 entirely on five million reviews by zealous volunteers, the five-year-old San Francisco company shows how the Internet can amplify the voices of individuals to provide useful information to the community.

Yelp is struggling to serve the competing needs of the reviewed businesses, some of whom advertise, and the users, who can safely and anonymously say anything they want.

 Yet it still refuses to investigate reviews accused of being inaccurate or permit businesses to respond to reviews on the site. Instead, the company operates on the premise that reviewers tend to be truthful and that greater accuracy will emerge from more reviews.

But as the company tries to expand beyond its current 24 cities, maintain its lead over rivals and become profitable, it is beginning to realize that it needs to build trust with businesses, too — especially since their ads provide almost all of the company's revenue.

"If there's no clarity about that process at all, it exacerbates the suspicion," said Eric Goldman, a professor at Santa Clara University School of Law and the former general counsel of Epinions, another review site.

Yelp's lack of transparency does not affect its relationship with businesses alone. It also risks eroding users' trust in the site

-> balancing between users and businesses is really hard. honesty and profit shoule go together.